Our Management

Ms Jasmin Lim Rui Li joined the Company as a Marketing Executive in 2012 and is currently the Chief Marketing Officer of the Group. She was appointed as a Director of Beng Hui Marine Electrical Pte Ltd on 1 September 2017. She graduated from Singapore Institute of Management – RMIT University with a Bachelor of Marketing Degree. Ms Jasmin Lim drives the Group’s Marketing and Strategic Development through Digitalization and Sustainability initiatives. She brings a genuine passion for building valuable long-term partnerships with customers, vendors, and employees. She values open communication and fosters a collaborative environment, always encouraging new initiatives to drive growth and innovation within the industry. She sits in the Council of the Singapore Association of Ship Suppliers and Services (‘SASS’) and is a Vice Chairperson of Association of Singapore Marine Industries Women’s Wing.